Weaves & Crafts of Central and Northern India
An array of handcrafted and handwoven collections from the north and central regions of India.
From the exquisite Banarasi sarees of UttarPradesh, to timeless elegance of Maheshwaris and Chanderis of Madhya Pradesh, muted richness of the Tussar from Jharkhand and Chattisgarh, and the interesting randomness of the Batik, all showcased under one roof.
Shop Swadeshi to suit your mood while supporting our weaver and artisan community.
RangSutra is a company owned by over 2,000 artisans in villages and small towns across India — predominantly Rajasthan, Uttar Pradesh, Kashmir & Manipur. Their journey started in 2006, when the founder, Sumita Ghose, wanted to create sustainable livelihoods for highly skilled rural artisans by giving them market linkages. This vision remains the same even today: they continue to create opportunities for inclusive growth by acting as a bridge between artisans and markets, change and continuity, and tradition and modernity. Each product produced follows a fair trade process that allows the artisans to thrive in and beyond their working environment through equal pay, fair wages, a safe working environment, and skills training.
Rangsutra has been working with these communities as part of the Desi Oon initiative to revive the pastoralist ecosystem by creating beautiful handspun and handwoven wool products made from white and lustrous fleece from Chokla sheep. The sheep rearing, washing, wool shearing, spinning and weaving are all done within the pastoralist community of the region and the final products are sold to consumers through online & brick-mortar platforms. Through this initiative, Rangsutra works towards preserving the traditional lifestyle of the pastoralists while incorporating modern design sensibilities to the various products.
Sadhna is a strong social enterprise from Udaipur, Rajasthan established in the year 2004 to empower women. Through skill development of women in hand embroidery – tanka stitch, Applique and patchwork and garment production, the organisation has been able to provide sustainable livelihood to 700 women. Being a fair trade member, the organisation ensures fair wages to its artisans who are also co-owners of the enterprise and share surplus generated in ratio to their contribution of work.The enterprise has a team of 27 professionals who handle the day to day functioning and have been working with many brands. The products of Sadhna include apparel, sarees, home linen and accessories. Currently the capacity of production is 3,500 pieces and envisages increasing it by 75% in the near future.
Jyoti handloom strives to provide a pure handloom maheshwri saree and other accessories. They take pride in their handloom weaves which has been a core to be recognised as a G.I tagged region.
Bagru Kala is a handicraft based company from Jaipur, Rajasthan. Started in 2015 the focus has been on reviving the magic of traditional art of Hand Block Printing. The artisans at Bagru kala have been practicing the art for generations to create beautiful and elegant sarees, vibrant suits, iconic dupattas, soothing fabrics and more. The finest craftsmen who are award winners for their artistic skills are part of team Bagru Kala. The vision of the company is to glorify the lives of artistic souls and grow with the artisans and offer authentic art pieces that make the traditional art survive. Focus is on quality, authenticity and smile of the customers.
Rangila Dhaga by Kalpana Das is an artisan based organisation from West Bengal that is into making of contemporary products from the traditional Gamcha fabrics. The aim is to add colour to the lives of women artisans through empowerment, respect and freedom. Rangila Dhaga or” Colourful Threads” portrays the creativity and vibrancy of the team behind it-by women for women. It derives its inspiration from nature’s beauty and versatility of Indian art and culture. Gamcha, also known as Gamucha, is traditionally a thin coarse cotton fabric used for towels, handwoven in almost every household of North East India. The multi-colour checks and striped fabric is vibrant and is handcrafted into jewellery and other accessories by these women artisans.
Jugaad is a social enterprise focused on pursuing the welfare of people and the planet at large. Started in 2005 in New Delhi, it is currently working with 60-70 village women and youth in Faridabad with an aim to develop vocational skills through skill training and encourage entrepreneurial skills to make marginalized young adults and women self-reliant. It also promotes sustainable enterprises, aimed at improving the lifestyle of disadvantaged groups and populations.
Keeping in mind the sensibilities of today’s discerning home maker, Vermilion Lifestyle offers the most tasteful selection in fabrics, textures, colours and prints in a range that deliver elegance with functionality and gives the interior space of a home, a rich and suave look, turning homes into fashionable residences. Vermilion Lifestyle is the brainchild of Vikas Verma from Noida, Uttar Pradesh. It is a platform for products that are made from traditional techniques, skills and hand-based processes. The endeavour is to support weavers, artisans & craftsmen from Rajasthan, Gujarat, Orissa and West Bengal who create exquisite masterpieces and showcase to the world, the timeless tradition of these handmade creations.