did you know?
The global market for handicrafts is valued at USD718 billion.
Of this, India's share is less than 2%.
The pandemic and national lockdowns of 2020 and 2021 have greatly impacted micro, small and medium enterprises (MSMEs). India’s 10 million strong artisan community - 72% of whom are women - continue to face the effects of this pandemic.
the Indian handmade sector
* all highly skilled in their craft, most belonging to minority communities
𝗪𝗶𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁 𝘁𝗿𝗲𝗻𝗱𝘀 𝘀𝗶𝗴𝗻𝗮𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿, 𝘄𝗲 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘁𝗵𝗶𝘀 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝗰𝗮𝘀𝗲
today, consumers are consciously seeking out brands thar are creating a postive and social impact. additionally, a rise in e-commerce use shows that artisans can tap in to urban and global markets with strategic support.
the rise of the glocal artisan
we are investing in India’s craft sector
making way for a new generation of artisans who are,