The West Bengal State Handloom Weavers Co-operative Society ltd. known as “Tantuja” which means products of “tantu” i.e. cloth. Tantuja was established in 1954 by the Govt.of West Bengal for marketing of Handloom products representing the primary co-op weavers of West Bengal. Tantuja has been marketing a wide range of Handloom products which includes Jamdani Sarees, Baluchari Sarees, Tangail Sarees, Dhoties, Lungies, Bed Sheets, Towels etc. Tantuja has received National Award for Marketing of Handloom Products in 2015 from Ministry of Textiles, Govt of India.