gocoop (pronounced go-co-op) is India’s pioneering national award-winning marketplace platform, uniting the country’s crafts and artisans and linking them directly with consumers worldwide.

Over the past 12 years, we've empowered craft communities throughout India by digitally enabling and promoting indigenous artisans and their authentic handmade, sustainable products, ensuring fair prices for their creations. At the same time, we've committed to delivering exceptional service, high quality, and authentic handmade, sustainable products at fair prices to our valued customers and buyers.

Our platform of artisans and weavers across India have helped bring 100,000+ products to 150,000+ consumers across the world.

In 2014, GoCoop launched GoSwadeshi, a movement dedicated to promoting and celebrating Indian handlooms and crafts while advocating for the empowerment of artisans, sustainability, and fair trade. GoSwadeshi enables consumers to support indigenous artisans by selecting products that are authentic, consciously curated, and deeply rooted in our culture.

Our journey has been one of continual evolution over the past 12 years, and we're thrilled to fully embrace GoSwadeshi not only as our online and offline marketplace platform but also as a movement aimed at promoting and preserving our craft traditions while living sustainably. GoSwadeshi empowers artisans to manage their businesses independently, selling their creations across various channels and receiving fair compensation for their craftsmanship.

When you choose GoSwadeshi, you're not just buying a product; you're becoming part of a movement that champions sustainable livelihoods for the talented weavers and artisans and safeguarding India's rich cultural heritage.

So, are you ready to join the #GoSwadeshi movement? Let's shop, showcase, and celebrate the rich handloom and craft traditions of India together!