Woven in a flying shuttle loom in the intricate double ikat style, the telia rumal is a valuable craft that has been exported for centuries. The word telia (meaning oil) comes from the artisan's distinctive use of castor ash and oil for colour retention. The word rumal (meaning handkerchief) is a nod to the square shape it was woven into for use as a headgear.

Today, the telia rumal has finally found a new and befitting avatar in the form of sarees ad dupattas. A distinctive addition to anybody's wardrobe with its striking red borders, and geometric patterns.