Spun by Welspun was born in 2014 from a desire to return power to the hands of communities and women who had lost everything in the 2001 Bhuj earthquake. The initiative was backed by the desire to help find a new source of sustenance for the local craftswomen and help them transform their lives and those of their families. 2215 women across eight centers have been provided training in enhancing their traditional skills to adapt and apply in creating new product lines. 

Known for their skill at intricate embroidery and the creation of striking handicrafts, the women of the Rabari community have been skilled craftswomen for centuries.  Spun engages with them in reinventing and recreating traditional patterns on handmade artisanal products. The brand designs and creates a contemporary product line under the home and living category and supports 80 – 100 craftswomen by providing them regular work.

The SEWA Trade Facilitation Centre (STFC) Ahmedabad, Gujarat represents a unique and innovative movement where marginalized artisans themselves are the producers, owners, shareholders and managers of their company. STFC works as a bridge linking these vulnerable informal workers with the global market by sustained, profitable and efficient coordination of design, production and marketing of traditional embroidery. The goal of STFC is to ensure socio-economic security and full time employment for the rural craftswomen in the informal sector by building a grass root business enterprise of the artisans. The organisation currently has around 10,000 artisans working with them who are skilled in embroidery work.

Certified by Khadi and Village Industries Commission, Sandur is an organization empowering women artisans of the Bellary district in Karnataka. The designs created in the lambani hand embroidery technique by these artisans have received numerous accolades over the years. The embroidery is meticulously stitched onto sarees, stoles, dupattas, bags and pouches, apparels and more