Shrujan (meaning Creativity in Sanskrit) is a not-for-profit organization working with craftswomen in Kutch to revitalize the ancient craft of hand embroidery. Inspired by the embroidery craft of women in the drought ravaged Kutch region of Gujarat, Chanda Shroff started Shrujan in 2010 to revive and revitalise the rich and diverse craft tradition. In the craft of the women, she saw a possibility to enable them earn a sustainable and dignified livelihood. Today, the Shrujan family has over three thousand craftswomen from 12 different communities spread over many remote villages across Kutch. Each community comes with their own traditional style of embroidery and sometimes practice more than one style.