Miharu is a social venture started by Parul Bajoria from Bankura District of West Bengal in 2013. Her vision is to revive dying crafts of the district, like Dhokra craft and Baluchari weave by empowering the traditional craftsmen to cater to the contemporary taste. Miharu works with local skilled craftsmen to bring to life handmade brass jewellery and handloom silk baluchari dupattas. There is a fusion of authentic classics and modern contemporary art to offer an opportunity to wear impactful and aesthetically pleasing product which does good to everyone and is also connected to the roots. An integral part of this venture are 8 Dokhra families from Bankura, Burdwan and Dumka, Weavers from Bishnupur besides, a small group of 20 ladies who are constantly upgrading themselves with free skill workshops, new designs and innovations, work from home to make jewellery for the brand.