Dhanunjaiah is a master weaver from Pochampally and specialises in Ikkat cotton sarees. He set up Dhanunjaiah handlooms in 2015 with an objective to provide marketing and livelihood support to many artisan and weaver families. He is currently engaged with 60 artisan families of Pochampally. Pochampally ikkat is a special tie and dye technique of creating designs at the yarn stage and weaving. The intricacy of the design requires a high level of skill which artisans from Pochampally possess. The single, double and telia rumal are different varieties of Ikkat and each one requires different levels of proficiency. The designs are mostly geometric and come in beautiful contrast colours. His products are mainly sarees.