Whe by abira is an all women organisation committed to bring marginalized families out of the poverty cycle and inspire consumers to buy eco-friendly and handmade products. It started with a vision to empower women socially and economically. The effort is also to ensure a fair family investment in education, health, and savings by adding mothers to the workforce and doubling their family income. It is a design-driven, ethical fashion accessories brand experimenting with raw materials that are eco-friendly to be more sustainable. Every product is handmade from recycled material using art and craft techniques which have been practiced for years with minimum use of machines to ensure more employment for women. It also works as a design, marketing, sales and training mentor to many women micro enterprises.