Samuday Crafts is HCL Foundation established in Hardoi, Uttar Pradesh in 2017 to create livelihood for rural artisans. The aim is to uplift and empower women in collaboration with the Rural Development Department. Under the joint livelihood programme, more than 11,500 women have been trained. The Foundation is currently working with 164 artisans who are skilled in Taat embroidery, Chikankari, Block printing, Shibori and Moonj. With their handicraft skills, Hardoi women are creating trendy and eco-friendly stoles, bags, cushion covers & table runners and have taken lifestyle brands by storm.