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Roots Tale
Roots Tale was started by Seema Singh, a woman craft entrepreneur, with an objective to economically empower women artisans both in rural and urban areas who have unlimited potential but lack access to the mainstream market. Roots tale also aims to bridge the gap between producers and consumers by assuring best value to both while relying on ethical sourcing and minimum wages to artisans and weavers. The initiative is to work with weavers and artisans, experiment with various Indian art forms and translate them into beautiful products. She works with the Madhubani painting artists from Bihar and brings out a beautiful collection of sarees on cotton, silk, cotton silk, linen and tussar silk.
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