Punarjeevana, which translates as rebirth, is a revival initiative of the age old Patteda Anchu sarees by Dr. Hemalatha Jain. A designer and researcher, Dr. Hemalatha has done extensive work to develop the lost art of Patteda Anchu sarees and strives to keep the traditions of hand-weaving alive.
Patteda Anchu and hubli sarees are handwoven from the handloom hub of Gajendragarh, Karnataka. The villages in and around the hub are equipped with hand weaving this exquisite cotton saree which has godly significance as it is offered to their local deity on auspicious occasions. This traditional saree has been revived with special features like the reversible nature of the saree and the specially engineered border which is already coarse and does not require additional fall or beading to be done, making this a ready to drape saree.