The specialty of Kenjakura's handloom weavers is their products' simplicity, elegance and durability. The weavers of Kenjakura are best known for their Gamchas. They come in various traditional patterns and have interesting names. There is the Phul Toyla, which is full of ﬂower motifs, the Phuleswari Toyla, a grand one with elaborate collages of ﬂower motifs, the Mukumb Toyla, with patterns diamonds on them, etc.
There are more than 330 families associated with weaving at Kenjakura. Gamcha and other lifestyle products are still being produced in the same traditional method today. However, with skill building activities the artists are also making dupatta, stole, table runner, hand towel etc. In these families, there are approximately 800 weavers who know the art of weaving and almost 45% of the weavers are women. The weaving process includes charkha work (spinning the thread) and the main job of weaving the ﬁnal product.
The brand Kenjakura supports environment-friendly, sustainable lifestyle by promoting a range of handloom cotton products. Sustainability, in today’s world, is not just a passing phrase; it is about adopting a certain kind of lifestyle. With several design development initiatives, the weavers have seen the light of the day. They are now participating in various exhibitions, fairs, festivals in West Bengal and also in various cities across India.