Chammak Challo is a craft brand of jewellery and accessories born out of a passion to create a line of products that are sustainable, attractive and affordable and appreciated by people from all walks of life. Started in 2012 by Rumpita Dass , a self -taught craft preneur, her products are Bohemian, eco-friendly and handmade. There is no single style but a fusion to create new trends. The brand is a Self Help Group of 4 members who are currently supporting 506 creatively skilled women inclined to earn extra income to manage their livelihood. The products are made of cloth and threads rendering an exclusive desi look to them and can be worn by anyone who wants to be different.