A time of celebration, Ugadi signifies a new year and a new beginning. It is celebrated by going back to one's roots, by dressing in traditional attire and feasting on traditional cuisine. In other words, by going swadeshi.
During the runup to Ugadi this year, it was Bengaluru's turn to 'Go Swadeshi'. A four day exhibition, Go Swadeshi showcased handloom products crafted by some of the finest artisans and weavers from across the country. From the 15th to the 18th of March, it was a celebration of India's heritage in the traditional arts.
Featuring a platform for artisans and weavers to sell their creations directly to patrons, Go Swadeshi was organized by GoCoop, a social marketplace for traditional handcrafted products from India. GoCoop has been honoured with the National Award for Marketing of Handlooms (eCommerce) by the Ministry of Textiles, Government of India.
“What a great collection of sarees, how wonderful to get it directly from weavers! Keep up this good work. India needs more such initiatives. Keep us posted on what is happening at GoCoop.”
- Vasanthi Srinivasan, Professor, IIM Bangalore.
With a showcase of diverse styles from across the country, the exhibition featured an extensive range of handcrafted products from Andhra Pradesh, Telangana, Karnataka, Odisha, West Bengal and Madhya Pradesh. From Bengali Jamdanis to Chanderis and traditional designs like the Odisha Ikats and Ilkal sarees, Go Swadeshi offered visitors varied choices for traditional attire on Ugadi. Also on display were handwoven bags, stoles and dupattas and a range of menswear.
Previously held in Hubli, Vijayawada and Bhubhaneshwar, Go Swadeshi has opened up new markets in Bangalore this year. With future editions planned across the country, it's time for India to 'Go Swadeshi'.