0

Your shopping cart is empty

Sustainable is Swadeshi

October 02, 2019

Sustainable is Swadeshi

 

Swadeshi means just as much today, as when the Father of our Nation first conceived it.

It started out as a movement to liberate us. A chance to take the reins of our destiny in our own hands by spinning our own yarn.

But Swadeshi has always been in our nature. As a self-sustaining civilization, India has been home to the birth, rebirth and evolution of nearly 100s of handloom weaves - each revealing stories and aesthetics of sub-cultures and peoples across the country. Nearly 4.3 million people are supported by the handloom industry alone.

The History

Recognizing the power of handloom and craft, the First Swadeshi Movement was begun by leaders like Dhadhabai Naoroji and Tilak during the 1800s in Maharashtra. And later in response to the partition of Bengal by Lord Curzon, by the likes of Sri Aurobindo Ghosh.

Spinning, was an act that symbolized strength and the reclamation of power no matter which part of the country you were in.

Recognizing this power of self-sustainability Gandhiji gave shape to the swadeshi movement, as we know it today, uniting the country behind an idea, and action that truly made a difference.

And then came industrialization, globalization, privatization.

The Need of the Hour

Today, most artisans struggle to make ends meet despite having a skill that once liberated us and that gave us our own identity.

The irony is that today, the whole world needs their skills to develop products that are sustainable, environmentally-friendly, and produced with a low carbon footprint.

Globalization therefore needs to be re-invented to include swadeshiFor the betterment of the artisans, and the world.


Leave a comment

Comments will be approved before showing up.


Also in our stories

9 days 9 weaves
9 days 9 weaves

October 17, 2020

Being in existence for more than 5,000 years, a saree was a humble drape used by women in India. Still ever present  on ramps at leading fashion shows, on streets of rural and urban India, on college students and their conservative grandmothers, the saree is as entrenched in our culture as it ever was.
Crafting Change: Vocal for Local
Crafting Change: Vocal for Local

July 21, 2020

2020’s jolt with the COVID-19 pandemic has severely impacted the Handloom and Craft sectors. But this crisis also has resulted in a major shift towards online business at a much larger scale. In order to keep up and sustain the handloom industry through the period, GoCoop along with several players in the industry and global audience, came together with creativity and resilience to face this brave new world.

My Woebegone Wardrobe
My Woebegone Wardrobe

May 30, 2020

The lockdown has redefined sartorial preferences phenomenally. Now ‘dressed to kill’ doesn’t mean looking gorgeous because if you are all dressed up and stepping out ...
Icon
Icon
Icon
Icon

we support certified products of handloom mark, India handloom brand, fair trade & silk mark

Sustainable is Swadeshi