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This wedding season, don’t be overwhelmed by the number of events (or the number of apparel choices the market has to offer). The easiest thing to do is step into a store and pick up something that “will do”. Or to make do with your formal shirts. But a little thought can go a long way. Invest in pieces that work for more than one occasion and across different seasons. Invest in handwoven kurtas and invest in the artisan community. Here's how you can style your look for these occasions.
If there's one time when you find yourself looking for your ethnic wear, it's during the great Indian wedding season. Go for a handwoven short Jubba paired with a tight-fitted churidar and Kolhapuri sandals.
A reception allows you to match traditional with your everyday style. Go for a versatile, yet elegant light coloured kurta, layer it with a silk waistcoat or Nehru jacket, and pair it with matching chinos and driver shoes.
For an office party with a smart-casual dress code, balance desi with western. Match a short khadi kurta with denims for a laidback fusion look.
Elegant khadi kurtas work for parties and also double up for an outfit during festive seasons like Sankranti. Turn up the traditional quotient at these occasions by pairing it with dhotis.
There's no reason why paired with a dhoti and sandals.
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2020’s jolt with the COVID-19 pandemic has severely impacted the Handloom and Craft sectors. But this crisis also has resulted in a major shift towards online business at a much larger scale. In order to keep up and sustain the handloom industry through the period, GoCoop along with several players in the industry and global audience, came together with creativity and resilience to face this brave new world.