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After struggling for survival from the competition by cheaper, mass-produced fabrics and apparel, handwoven fashion is seeing a revival in India. Sarees, accessories and home furnishings created by hand are now the preferred choices of the discerning customer.
Here’s how handwoven fashion can craft change in your life.
Unlike factory-produced products, choosing handwoven creations has a direct impact on the small-scale industry. Artisans from skilled communities in villages keep their art alive while ensuring a livelihood for themselves. They use natural materials ensuring that it is good for you and the environment.
Initially more expensive than cheaper, mass-produced clothing, handwoven fashion is now affordable because of the elimination of middlemen, sustainability and other factors.
Choosing handwoven fashion ensures a connection with the weaver communities who create the products. Sustaining the livelihood of the artisans, these professions stay alive and flourish. Creating a bond that quite simply feels good.
Handwoven fashion now has a global appeal. With ancient styles and traditions and a modern design sense, handwoven fashion is unique, making it a topic of conversation.
Presenting our curated collection of handwoven sarees, accessories and home furnishings. The Crafting Change collection features Jamdani, Tant, Khadi and Linen from Bengal, Ikat from Odisha & Pochampally, Maheshwari, Chanderi from Madhya Pradesh, Mangalgiri from Andhra Pradesh and more.
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