0

Your shopping cart is empty

Crafting change in your life

February 09, 2018

Crafting change in your life

After struggling for survival from the competition by cheaper, mass-produced sarees and apparel, handwoven fashion is seeing a revival in India. Sarees, apparels, accessories, fabrics and home furnishings handwoven and handcrafted are now the preferred choices of the discerning customer.

Here’s how handwoven fashion can craft change in your life.

Sustainable


Unlike factory-produced products, choosing handwoven creations has a direct impact on our cottage industry. Highly skilled artisans from communities in villages keep their art alive while ensuring a livelihood for themselves and many others in the village. They mostly use natural materials ensuring that their products are good for you and the environment. 

Fashionable


Handwoven fashion now has a global appeal. With ancient styles and traditions and a modern design sense, handwoven fashion is quite unique, making it a topic of conversation. 

Affordable luxury


In many cases more expensive than mass-produced clothing, handwoven fashion is now affordable luxury because of the elimination of multiple intermediaries, stronger focus on sustainability and other factors like subsidies on yarn.

Weaving a relationship


Choosing handwoven fashion ensures a connection with the weaver communities that create the products. Sustaining the livelihood of the artisans, these professions stay alive and flourish. Creating a relationship with the artisans that quite simply feels good.

Crafting change


Our curated collection of handwoven sarees, accessories and home furnishings includes Jamdani, Tant, Khadi and Linen from Bengal, Ikat from Odisha & Pochampally, Banarasi from Uttar Pradesh, Maheshwari, Chanderi from Madhya Pradesh, Mangalgiri from Andhra Pradesh, Kanchi and Arani from Tamilnadu, Ilkals from Karnataka, Paithani from Maharastra and much more.

Join us in #CraftingChange together! 


Leave a comment

Comments will be approved before showing up.


Also in our stories

9 days 9 weaves
9 days 9 weaves

October 17, 2020

Being in existence for more than 5,000 years, a saree was a humble drape used by women in India. Still ever present  on ramps at leading fashion shows, on streets of rural and urban India, on college students and their conservative grandmothers, the saree is as entrenched in our culture as it ever was.
Crafting Change: Vocal for Local
Crafting Change: Vocal for Local

July 21, 2020

2020’s jolt with the COVID-19 pandemic has severely impacted the Handloom and Craft sectors. But this crisis also has resulted in a major shift towards online business at a much larger scale. In order to keep up and sustain the handloom industry through the period, GoCoop along with several players in the industry and global audience, came together with creativity and resilience to face this brave new world.

My Woebegone Wardrobe
My Woebegone Wardrobe

May 30, 2020

The lockdown has redefined sartorial preferences phenomenally. Now ‘dressed to kill’ doesn’t mean looking gorgeous because if you are all dressed up and stepping out ...
Icon
Icon
Icon
Icon

we support certified products of handloom mark, India handloom brand, fair trade & silk mark

Crafting change in your life