Buyer Seller Meet for Yelahanka Handloom Cluster on 10.01.2013
Besides being synonymous with the IT sector, the capital city of Bangalore in Karnataka is a well-known hub for the handloom industry with the taluk of Yelahanka, in particular, being famous for its silk sarees. As a direct consequence of this demand, the artisans, weavers, manufacturers of Yelahanka silk saris have been under constant pressure to ensure greater supply, in light of the changing market conditions and business environment.
A buyers and sellers meet has always proven to be a significant platform for meaningful dialogue and interaction among the various stakeholders, for a successful, sustainable business. To create platforms that ensure greater interaction between the consumers and artisans, a meeting of the buyers & sellers was organized by GoCoop, on the 10th of January, this year. In all, over 200 people, including institutions, were extended invitations to participate in this event.
Furthermore, elaborate arrangements were made for the media with the objective of showcasing Yelahanka sarees through public relation stories, to reach out to a wider audience. We also ensured that awareness was created amongst all the participants about the various promotional components like fairs & exhibitions, market & industrial visits, e-listing sites, internet marketing, mail order business, product portfolios, fashion shows showroom management, supply chain management so as to encourage them to market and promote their products in a more effective manner. It proved to be a good learning experience for the participants and allowed them to sharpen their skills towards display of sarees, explanation of product features, and participation in a question and answer session, and interaction with designers.
The platform created for all the participants was well utilized and it was encouraging to hear that the societies falling under this cluster, the buyers, sellers and designers who participated have expressed positive feedback about the benefits that have accrued to them from this event.
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