To offer additional marketing support to weaver’s Co-operative Societies, Special type & Showrooms under the brand name Loom World have been started across the State of Tamil Nadu.
Loom World, Anna Nagar was started is 2000, as the first Sales outlet of Loom World Chain of stores, by renaming and re-orienting the Tamil Nadu Handloom Coop Marketing Complex which was originally established during 1994. The objective of creating Loom World is to have a common brand name to facilitate marketing of the products produced by the Weavers Cooperative Societies under the administrative control of the Department of Handlooms and Textiles, Government of Tamil Nadu and also to play supplementary role to Societies’ own outles.
Loom World Showrooms are functioning at Chennai, Coimbatore, Madurai, Trichy, Dharmapuri, Kancheepuram and Erode to propularize the “Loom World”. These outlets are helpful in liquidating the stock of Primary Handloom Weavers Societies to a considerable size.
Loom World functions under the guidance and aegis of the Director of Handlooms and Textiles. The Managing Director of Tamil Nadu Handloom Development Corporation. He is the Coordinator. Silk and Cotton Weavers Coop Societies are participating members of the Loom World.