International Year of Cooperatives 2012
Seminar on “21st Century Marketing Strategies for Cooperatives”
Background & Objective
100 of years of Co-operative movement has successfully withered the challenges of globalization and recession both in India and many countries globally. As economic enterprises and self-help organization of communities and their sustainable economic development.
Today, collaboration among cooperative and their members as well as marketing products and services pose new hurdles. This is further compounded by the lack of strong identity and awareness of the cooperative model. Therefore, brand positioning, exposure to global markets, making the product and supply chains efficient are the key to success.
The cooperative sector has well-defined value chains within sectors such as Producers, Industrial, and Consumers that remain largely untapped. Discovering and catering to the needs of these value chains by leveraging e-marketing capabilities can enhance marketing opportunities multifold for cooperatives globally.
This seminar provides an opportunity for the Govt. representatives, Co-operative leaders, Research and Academic faculty to discuss these challenges and explore the 21st century marketing strategies for promoting the Co-operative societies and the Co-operative movement in a globalized economy.
Dignitaries & Special Invitees
- Hon'ble Minister for Co-operation, Govt. of AP(Chief Guest)
- President, Molkanoor Coop Society - IFFCO Board Member
- Special Chief Secretary,Agriculture and Co-operation, Govt of AP (Guest of Honour)
- Commissioner & Director of Handicrafts, Govt. of AP
- Commissioner of Co-operation & Registrar of Cooperative societies, Govt of AP(Convener of Seminar)
- Managing Director, APDDCF
- President and Chief Executive, National Coop Union of India(NCUI)
- Managing Director, Society for Elimination of Rural Poverty (SERP)
- Managing Director, AP MARKFED
- Managing Director, AP State Co-operative Union
- Commissioner & Director of Agriculture Marketing, Govt. of AP
- Chairman & MD, APCOB
- Commissioner & Director of Handlooms & Textiles, Govt. of AP
- Director NIRD,MANAGE
- Commissioner of Fisheries, Govt. of AP
- Regional Director, NCDC
- CEO, Federation of Tibetan Cooperatives in India
- Directors, RICM-Bangalore,ICM-Hyderabad
|10:00 to 10:10||Invocation|
|10:10 to 10:20||Lighting of the lamp and inauguration||Chief guest and members on the dias|
|10:20 to 10:30||Welcome||Sri.Srinivas Rao, Joint Registrar, Co-operative Dept.|
|10:30 to 10:450||Key note address by the Guest of Honour||Sri I.Y.R. Krishna Rao,IAS,Special Chief Secretary,Agri & Co-operation, Govt. of AP|
|10:45 to 11:00||Address by the convenor of the seminar||Sri. I.S.Srinaresh,IAS,Comm. of Co-operation and Registrar of cooperatives, Govt. of AP|
|11:00 to 11:15||Address by Chief Guest||Sri Kasu Venkata Krishna Reddy,Hon'ble Minister of Co-operation, Govt. of AP|
|11:15 to 11:30||Tea Break|
|11:30 to 12:00||Globalization and challenges before cooperatives in marketing||Dr. Dinesh Mishra,Chief Executive ,NCUI|
|12:00 to 12:30||Challenges and Opportunities for Agriculture Marketing Cooperatives||Sri Praveen Reddy,MLA,President, Molkanoor Coop Society-IFFCO Board Member|
|12:30 to 01:00||Marketing Strategies for Handlooms & Handicrafts||Sri Tashi Wangdu, CEO, FTCI|
|01:00 to 2:00||Lunch Break|
|2:00 to 2:30||NCDC in the service of Cooperatives||NCDC|
|2:30 to 3:00||Marketing Strategies for Dairy||MD,APDDCF|
|3:00 to 3:30||eMarketing Strategies for Enabling and Promoting Cooperatives globally||Sri. Siva Devireddy, MD,GoCoop|
|3:30 to 4:00||Open Discussion with delegates||Sri Arjuna Rao, Additional Registrar,Co-operative Dept|
|4:00 to 4:15||Concluding address by Chief Guest||Sri Kasu Krishna Reddy, Hon'ble Minister of Co-operation, Govt. of AP|
GoCoop - Promoting Co-operatives Globally
GoCoop is an organization dedicated to socio-economic development of co-ops and self help groups(SHGs) through technology innovation. we provide value-added technology, management and consulting services to address the present and future needs of co-ops and SHGs.
In this endeavor ,GoCoop.com is a internet -based global platform which provides value-added business services for co-ops and self-help groups to enable communication and collaboration with their members, marketing their products and services and leverage information technology to improve their operations.
1500+ co-ops are already registered on GoCoop.com from 15 states in India and also from 7 other countries. We have over 100 Co-ops registered from Andhra Pradesh and we also executing e-commerce project for leading federations including the Andhra Pradesh Dairy Development Federation Limited(APDDCF).
GoCoop is recognized by Dept of Science and Technology, Govt. of India as the TOP 50 INNOVATORS 2012.
GoCoop Solutions and Services (P) Ltd.
603, Monte Carlo Apartments
Near Kothaguda 'X' Roads, Adjacent to TCS
Hyderabad - 500081
Phone : +91 82973 50731
Email : Info@GoCoop.com