“21st Century Marketing Strategies for Coops”

International Year of Cooperatives 2012
Seminar on “21st Century Marketing Strategies for Cooperatives”

Organised By

Department of Co-operation,Govt. off Andhra Pradesh &

GoCoop solutions and services Pvt Ltd

jubli hall

Background & Objective

100 of years of Co-operative movement has successfully withered the challenges of globalization and recession both in India and many countries globally. As economic enterprises and self-help organization of communities and their sustainable economic development.

Today, collaboration among cooperative and their members as well as marketing products and services pose new hurdles. This is further compounded by the lack of strong identity and awareness of the cooperative model. Therefore, brand positioning, exposure to global markets, making the product and supply chains efficient are the key to success.

The cooperative sector has well-defined value chains within sectors such as Producers, Industrial, and Consumers that remain largely untapped. Discovering and catering to the needs of these value chains by leveraging e-marketing capabilities can enhance marketing opportunities multifold for cooperatives globally.

This seminar provides an opportunity for the Govt. representatives, Co-operative leaders, Research and Academic faculty to discuss these challenges and explore the 21st century marketing strategies for promoting the Co-operative societies and the Co-operative movement in a globalized economy.

Dignitaries & Special Invitees

  • Hon'ble Minister for Co-operation, Govt. of AP(Chief Guest)
  • President, Molkanoor Coop Society - IFFCO Board Member
  • Special Chief Secretary,Agriculture and Co-operation, Govt of AP (Guest of Honour)
  • Commissioner & Director of Handicrafts, Govt. of AP
  • Commissioner of Co-operation & Registrar of Cooperative societies, Govt of AP(Convener of Seminar)
  • Managing Director, APDDCF
  • President and Chief Executive, National Coop Union of India(NCUI)
  • Managing Director, Society for Elimination of Rural Poverty (SERP)
  • Managing Director, AP MARKFED
  • Managing Director, AP State Co-operative Union
  • Commissioner & Director of Agriculture Marketing, Govt. of AP
  • Chairman & MD, APCOB
  • Commissioner & Director of Handlooms & Textiles, Govt. of AP
  • Director NIRD,MANAGE
  • Commissioner of Fisheries, Govt. of AP
  • Regional Director, NCDC
  • CEO, Federation of Tibetan Cooperatives in India
  • Directors, RICM-Bangalore,ICM-Hyderabad


TimeTopic/SessionConducted By
10:00 to 10:10Invocation
10:10 to 10:20Lighting of the lamp and inaugurationChief guest and members on the dias
10:20 to 10:30WelcomeSri.Srinivas Rao, Joint Registrar, Co-operative Dept.
10:30 to 10:450Key note address by the Guest of HonourSri I.Y.R. Krishna Rao,IAS,Special Chief Secretary,Agri & Co-operation, Govt. of AP
10:45 to 11:00Address by the convenor of the seminarSri. I.S.Srinaresh,IAS,Comm. of Co-operation and Registrar of cooperatives, Govt. of AP
11:00 to 11:15Address by Chief GuestSri Kasu Venkata Krishna Reddy,Hon'ble Minister of Co-operation, Govt. of AP
11:15 to 11:30Tea Break
11:30 to 12:00Globalization and challenges before cooperatives in marketingDr. Dinesh Mishra,Chief Executive ,NCUI
12:00 to 12:30 Challenges and Opportunities for Agriculture Marketing CooperativesSri Praveen Reddy,MLA,President, Molkanoor Coop Society-IFFCO Board Member
12:30 to 01:00Marketing Strategies for Handlooms & HandicraftsSri Tashi Wangdu, CEO, FTCI
01:00 to 2:00Lunch Break
2:00 to 2:30NCDC in the service of CooperativesNCDC
2:30 to 3:00Marketing Strategies for DairyMD,APDDCF
3:00 to 3:30eMarketing Strategies for Enabling and Promoting Cooperatives globallySri. Siva Devireddy, MD,GoCoop
3:30 to 4:00Open Discussion with delegatesSri Arjuna Rao, Additional Registrar,Co-operative Dept
4:00 to 4:15Concluding address by Chief GuestSri Kasu Krishna Reddy, Hon'ble Minister of Co-operation, Govt. of AP

GoCoop - Promoting Co-operatives Globally

    GoCoop is an organization dedicated to socio-economic development of co-ops and self help groups(SHGs) through technology innovation. we provide value-added technology, management and consulting services to address the present and future needs of co-ops and SHGs.

    In this endeavor ,GoCoop.com is a internet -based global platform which provides value-added business services for co-ops and self-help groups to enable communication and collaboration with their members, marketing their products and services and leverage information technology to improve their operations.

    1500+ co-ops are already registered on GoCoop.com from 15 states in India and also from 7 other countries. We have over 100 Co-ops registered from Andhra Pradesh and we also executing e-commerce project for leading federations including the Andhra Pradesh Dairy Development Federation Limited(APDDCF).

    GoCoop is recognized by Dept of Science and Technology, Govt. of India as the TOP 50 INNOVATORS 2012.

Contact Us:

GoCoop Solutions and Services (P) Ltd.
603, Monte Carlo Apartments
Near Kothaguda 'X' Roads, Adjacent to TCS
Hyderabad - 500081
Phone : +91 82973 50731
Email : Info@GoCoop.com