Swadeshi Styles for a Swadeshi Summer


Mangoes and watermelons. Clay pots. Hand fans.

Traditional ways to beat the heat in a Swadeshi summer.

In a tropical country like India, even our clothing has been designed for the heat and humidity of the season.

Here's how you can stay cool this summer with Swadeshi styles in your wardrobe.


Go Natural

Natural fabrics like cotton and linen are perfect for summer. Handwoven clothing made with these fabrics keep the wearer comfortable even in higher temperatures.



Cotton and linen are breathable and absorb moisture. They don't stick to the body, allowing air to circulate and cooling the body down in the process.


Lighten up

Lighter colours help in reflecting heat. While white works best, try pastel colours and other soft shades for your summer wardrobe.



Light colours can also be matched to create new looks.


Let Loose

Pick loose fits for your clothes. Tight-fitting clothes reduce ventilation, heating up the body. With loose-fitting clothes, the air circulation increases, thereby increasing comfort.



Go for bigger sizes while choosing kurtas, kurtis and shirts.


Wrap Up

Protect yourself from the harmful rays of the sun with accessories. Dupattas and stoles can cover the exposed areas of the body like your neck and arms.



Dupattas can be quite versatile. They can be worn around the head, replacing summer headwear like caps and hats.

It's time to go Swadeshi this summer.


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